I work across design, moving image and creative technology, somewhere between art direction, visual systems and making things work in practice. I’m interested in how an idea takes shape, how it moves, behaves and becomes something people can actually see, use or experience.

My process is hands-on: I start with a rough feeling, a reference or a direction, then test, shape and refine until the work feels clear, alive and specific. The medium changes from project to project, but I’m not interested in style for its own sake — I want the work to feel connected to the idea behind it.

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